Invest in a groundbreaking company that's disrupting the cannabis and hospitality industry!
REASON TO INVEST #1
REVOLUTIONARY NEW CONCEPT WITH FIRST-TO-MARKET ADVANTAGE
The first-of-its-kind, Fields Cannary is poised to become a disruptor and pioneer in the cannabis hospitality sector by opening an on-site cannabis destination: The “Cannary” – which we define as “the ultimate destination for shopping, consuming, and vibrant social connections all in one space.”
Event Venue
Cultivation/Processing
REASON TO INVEST #1
Industry-First Opportunity with First-to-Market Advantage
Event Venue
Cultivation/Processing
The first-of-its-kind, Fields Cannary is poised to become a disruptor and pioneer in the cannabis hospitality sector by opening an on-site cannabis destination: The “Cannary” – which we define as “the ultimate destination for shopping, consuming, and vibrant social connections all in one space.”
The Collective Cannabis Experience
The ingredients that contribute to this are:
Dispensary
Restaurant & Bar
Consumption Lounge
Events
Cultivation
Processing
Fields Cannary holds ALL 5 of these different licenses, along with a Class C liquor license, controlling the entire supply chain from seed to enjoyment.
REASON TO INVEST #2
LICENSING SECURED x CONSTRUCTION UNDERWAY
Purchased 420 Harvey St., Muskegon, Michigan
Property rezoned for cannabis use
Formation of parent company, 420 Harvey LLC
Signed contracts with selected general contractor, architect and manufacturers
Pre-approval for all 5 cannabis licenses from State of Michigan:
- Cultivation
- Processing
- Dispensary
- Lounge
- Events
Construction design and schematics approved
Muskegon application approval for all licenses
Ground breaking –
Construction started!
Purchased Muskegon liquor license (MLCC)*
*Pending approval
Announcement of partnership with Mammoth Labs
Design Phase – Complete
Grant from the City of Muskegon – Approved
Property tax abatement – Approved
State of Michigan fully approves liquor license
REASON TO INVEST #3
Partnership with an Industry Leading Multi-State Operator - MAMMOTH LABS
This groundbreaking partnership with Mammoth Labs is a cornerstone of Fields Cannary’s success for several key reasons:
- Mammoth Labs, is a highly acclaimed extraction and cultivation company expanding its presence to Michigan via Fields Cannary.
- Mammoth is renowned for their science-first approach to extractions and their portfolio of award-winning terpene-rich infused products.
- Through this partnership, Mammoth Labs is bringing their expertise and exceptional products to one of the largest cannabis market in the country.
- As a multi-state operator (MSO), Mammoth Labs has a proven track record of thriving in the West Coast cannabis markets of WA, OR, CA, and NV for almost a decade.
- Their involvement is integral to Fields’ revolutionary concept, which is poised to transform the cannabis consumer experience and beyond.
REASON TO INVEST #4
PRIME LOCATION IN MICHIGAN ATTRACTING 1.3 MILLION VISITORS PER YEAR
Michigan, with a population of 10 million and attracting 125 million visitors annually, boasts the second-largest cannabis market globally, with annual sales over $3 billion in 2023.
Muskegon, a booming city at the forefront of cannabis adoption, offers compelling reasons for its outstanding growth:
- Tourist appeal: With an average of 1.3 million visitors annually and $313 million in annual tourist spending, Muskegon offers a vibrant tourism economy.
- Early adoption: Muskegon was one of the first cities to embrace cannabis and continues to lead in the industry.
- Ongoing development: The city is actively investing in enhancing local and tourist attractions.
- Exclusive offering: Within a 100-mile radius, there are no operational consumption lounges, giving Fields Cannary a unique advantage.
REASON TO INVEST #5
UNIQUE MODEL - LEVERAGING CANNABIS MARKET TRAJECTORY
A unique model in a rapidly expanding market with opportunity for scalability & growth.
The legalization of cannabis in 38 U.S. states has paved the way for a thriving industry.
- The legal cannabis market has experienced rapid expansion, with a CAGR of over 32% in the last decade.
- The overall global cannabis market is projected to reach nearly $200 billion by 2028*.
- Cannabis tourism is already a substantial sector valued at $17 billion, according to Forbes.
- Cannabis vacation travel curators are now offering a variety of experiences.
Incorporating cannabis into weddings is on the rise. Requests for cannabis-themed weddings have increased by about 20% in recent years. - Forbes suggests that the momentum in cannabis tourism is just beginning, indicating further growth potential.
REASON TO INVEST #5
SCALABLE BUSINESS MODEL
The emphasis on profitability ensures financial stability and sustainability in order to capitalize on opportunities for growth.
- National Expansion: This unique business model is designed for multi-layered scalability and can be replicated in any legal market. This scalability extends to the potential for expansion and franchise opportunities.
- Diverse Product Line: poised to create its own brand of cannabis products through cultivation and processing, tapping into the growing demand for high-quality, unique cannabis offerings.
- Cannabis Hospitality and Tourism: Cannabis tourism is a substantial and expanding sector, currently valued at $17 billion according to Forbes. We are well-positioned to leverage this trend, offering a destination and experience akin to a winery or brewery.
- Growing Event Market: Just as alcohol has traditionally played a significant role in celebrations, cannabis-themed weddings have witnessed a 20% increase in recent years, reflecting the rising demand for unique cannabis experiences.
- Rapid Industry Growth: A total of 41 states, as well the District of Columbia and Puerto Rico, have medical marijuana programs and 24 of those have full adult-use programs. Fields is operating in a rapidly expanding market that has seen impressive growth, boasting a CAGR of over 32% in the past decade.
REASON TO INVEST #6
COMMITMENT TO SUSTAINABILITY & SOCIAL IMPACT
Our strong commitment to sustainability and social Impact is deeply ingrained in our business practices.
- We are committed to the Planet, Plants, People and Purpose. We aim to provide sustainably grown cannabis, and locally raised foods to our customers near and far and create a space to discuss these topics.
- Our grow facility is an energy-efficient environment for sustainable and abundant year-round growing. It will use insulation, high light-transmissive glazing, passive solar design, and water preservation technology to help us grow more while using less energy.
- Proud social equity status and dedication to fostering inclusivity and diversity as a woman and minority-owned enterprise.
MEET THE TEAM
The Fields leadership team possesses pertinent and invaluable expertise, backed by a proven track record of success. With their diverse skill sets, strategic decision-making prowess, and adeptness in navigating challenges, they form the right formula for ensuring long-term growth and achieving unparalleled success.
Edgar Ramon
Co-Founder/Chief Executive Officer (CEO)
25+ years experience in finance and emerging markets. Experienced to lead the financial operations of the company and ensure compliance with all applicable regulations.
Cory Roberts
Co-Founder/Chief Cultivation Officer (CCO) & Vice President
Cannabis R&D Specialists
30+ years experience in cannabis cultivation, processing & sales. Social equity licensee committed to promoting access, equity & inclusion.
Joanne Ramon
Co-Founder/Secretary & Chief Experience Officer (CXO)
20+ years’ experience in hospitality and event planning.
BA in social work and educated on the advocacy and activism necessary for social justice.
Mammoth Labs
Strategic Partner/Chief Science Officer (CSO)
A highly acclaimed award-winning extraction and cultivation company. For nearly a decade they have been thriving in the West Coast cannabis markets of WA, OR, CA and NV and excited to expand to Michigan.
